Examining the Asymmetric Effect of Multi-Shopping Tourism Attributes on Overall Shopping Destination Satisfaction

Based on impact range performance analysis and impact asymmetry analysis, this study aims to (1) examine the asymmetric effect of shopping tourism attributes on shopping destination satisfaction from the perspective of Chinese tourists and (2) prioritize attributes by identifying them as frustrators, dissatisfiers, hybrids, satisfiers, and delighters. The asymmetric relationships between shopping tourism attributes and shopping destination satisfaction offer an expanded view of the dynamic effects of attributes, while destination-specific attributes allow the researchers to examine the unexplored roles of government promotions and Korean pop culture/media in shopping tourism.