Examination of the adoption of augmented reality: a VAM approach

Keyphrases

• Augmented Reality 100%
• User Adoption 100%
• Hong Kong 50%
• International Conference 50%
• Tourism 50%
• Hospitality 50%
• User Experience 50%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 50%
• Perceived Value 50%
• Business Travel 50%
• Travel Sector 50%
• Adoption Intention 50%
• Augmented Reality Technology 50%
• Value-based Adoption Model 50%

Computer Science

• Augmented Reality 100%
• Growing Importance 50%
• User Experience 50%
• Adoption Model 50%
• Business Travel 50%
• Administered Questionnaire 50%
• Augmented Reality Technology 50%
• Structural Equation 50%