eWOM: The rise of the opinion leaders

Shuang Zhou, Helen McCormick, Marta Blazquez, Liz Barnes

    Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

    11 Citations (Scopus)

    Fingerprint

    Dive into the research topics of 'eWOM: The rise of the opinion leaders'. Together they form a unique fingerprint.

    Social Sciences