Abstract
This study draws on life history theory to rationalize how tourism enterprises make decisions and evolve during the COVID-19 pandemic. Using a case study approach, the current work improvises the house of trade-off paradox as a visual metaphoric framework that integrates three major dyadic trade-off pairs along with four organizational resource configuration aspects. This inquiry further synthesizes the wheel of selection strategy to pinpoint a mechanism in which tourism agencies mutate to adapt to a new normal based on acute environmental shocks. We further provide practical implications for operators with valuable insights germane to post-pandemic recovery.
Original language | English |
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Pages (from-to) | 917-934 |
Number of pages | 18 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 38 |
Issue number | 9 |
DOIs | |
Publication status | Published - 2021 |
Externally published | Yes |
Keywords
- coopetition
- Covid-19
- economic relationship
- growth
- life history theory
- retrenchment
- selection strategy
- social relationship
- trade-offs
- Travel agency
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing