Evolutionary selection for travel agencies under COVID-19 adversity through the lens of life history theory

Guo Qiong Ivanka Huang, Shuru Zhong, Ip Kin Anthony Wong, Zhiwei Lin

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)

Abstract

This study draws on life history theory to rationalize how tourism enterprises make decisions and evolve during the COVID-19 pandemic. Using a case study approach, the current work improvises the house of trade-off paradox as a visual metaphoric framework that integrates three major dyadic trade-off pairs along with four organizational resource configuration aspects. This inquiry further synthesizes the wheel of selection strategy to pinpoint a mechanism in which tourism agencies mutate to adapt to a new normal based on acute environmental shocks. We further provide practical implications for operators with valuable insights germane to post-pandemic recovery.

Original languageEnglish
Pages (from-to)917-934
Number of pages18
JournalJournal of Travel and Tourism Marketing
Volume38
Issue number9
DOIs
Publication statusPublished - 2021
Externally publishedYes

Keywords

  • coopetition
  • Covid-19
  • economic relationship
  • growth
  • life history theory
  • retrenchment
  • selection strategy
  • social relationship
  • trade-offs
  • Travel agency

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

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