Evaluation of the usability of Chinese destination management organisation websites

S. Qi; D. Buhalis; Chun Hung Roberts Law

doi:10.1007/978-3-211-69566-1_25

Evaluation of the usability of Chinese destination management organisation websites

S. Qi, D. Buhalis, Chun Hung Roberts Law

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Website usability reflects the quality of a website. Presently, there are only few prior studies that focused on Destination Management Organisation (DMO) website usability. There is also limited, if ever any, research on Chinese DMO websites. Since China is predicted to be the top destination in the world by 2020, it is important to examine the readiness of its web destination websites. By using a modified heuristic evaluation methodology, this research identified the current situation of Chinese DMO websites and evaluated the usability of Chinese provincial DMO websites. The research findings indicate that many DMOs in China have gradually introduced websites to promote their destinations and that overall the Chinese provincial DMO websites have medium usability problems. This study demonstrated that there is no relation between the tourism income of a destination and the performance of its website.

Original language	English
Title of host publication	Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007
Publisher	Springer
Pages	267-278
Number of pages	12
ISBN (Print)	3211695648, 9783211695647, 9783211695661
DOIs	https://doi.org/10.1007/978-3-211-69566-1_25
Publication status	Published - 2007
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2007 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/07 → …

Keywords

DMO
DMS
China
Usability
Heuristic evaluation method
Website

More information

10.1007/978-3-211-69566-1_25

Cite this

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title = "Evaluation of the usability of Chinese destination management organisation websites",

abstract = "Website usability reflects the quality of a website. Presently, there are only few prior studies that focused on Destination Management Organisation (DMO) website usability. There is also limited, if ever any, research on Chinese DMO websites. Since China is predicted to be the top destination in the world by 2020, it is important to examine the readiness of its web destination websites. By using a modified heuristic evaluation methodology, this research identified the current situation of Chinese DMO websites and evaluated the usability of Chinese provincial DMO websites. The research findings indicate that many DMOs in China have gradually introduced websites to promote their destinations and that overall the Chinese provincial DMO websites have medium usability problems. This study demonstrated that there is no relation between the tourism income of a destination and the performance of its website.",

keywords = "DMO, DMS, China, Usability, Heuristic evaluation method, Website",

author = "S. Qi and D. Buhalis and Law, {Chun Hung Roberts}",

year = "2007",

doi = "10.1007/978-3-211-69566-1_25",

language = "English",

isbn = "3211695648",

pages = "267--278",

booktitle = "Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007",

publisher = "Springer",

note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2007",

}

Qi, S, Buhalis, D & Law, CHR 2007, Evaluation of the usability of Chinese destination management organisation websites. in Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007. Springer, pp. 267-278, International Conference on Information and Communication Technologies in Tourism, 1/01/07. https://doi.org/10.1007/978-3-211-69566-1_25

Evaluation of the usability of Chinese destination management organisation websites. / Qi, S.; Buhalis, D.; Law, Chun Hung Roberts.
Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007. Springer, 2007. p. 267-278.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

TY - GEN

T1 - Evaluation of the usability of Chinese destination management organisation websites

AU - Qi, S.

AU - Buhalis, D.

AU - Law, Chun Hung Roberts

PY - 2007

Y1 - 2007

N2 - Website usability reflects the quality of a website. Presently, there are only few prior studies that focused on Destination Management Organisation (DMO) website usability. There is also limited, if ever any, research on Chinese DMO websites. Since China is predicted to be the top destination in the world by 2020, it is important to examine the readiness of its web destination websites. By using a modified heuristic evaluation methodology, this research identified the current situation of Chinese DMO websites and evaluated the usability of Chinese provincial DMO websites. The research findings indicate that many DMOs in China have gradually introduced websites to promote their destinations and that overall the Chinese provincial DMO websites have medium usability problems. This study demonstrated that there is no relation between the tourism income of a destination and the performance of its website.

AB - Website usability reflects the quality of a website. Presently, there are only few prior studies that focused on Destination Management Organisation (DMO) website usability. There is also limited, if ever any, research on Chinese DMO websites. Since China is predicted to be the top destination in the world by 2020, it is important to examine the readiness of its web destination websites. By using a modified heuristic evaluation methodology, this research identified the current situation of Chinese DMO websites and evaluated the usability of Chinese provincial DMO websites. The research findings indicate that many DMOs in China have gradually introduced websites to promote their destinations and that overall the Chinese provincial DMO websites have medium usability problems. This study demonstrated that there is no relation between the tourism income of a destination and the performance of its website.

KW - DMO

KW - DMS

KW - China

KW - Usability

KW - Heuristic evaluation method

KW - Website

U2 - 10.1007/978-3-211-69566-1_25

DO - 10.1007/978-3-211-69566-1_25

M3 - Conference article published in proceeding or book

SN - 3211695648

SN - 9783211695647

SN - 9783211695661

SP - 267

EP - 278

BT - Information and communication technologies in tourism 2007 : proceedings of the international conference in Ljubljana, Slovenia, 2007

PB - Springer

T2 - International Conference on Information and Communication Technologies in Tourism

Y2 - 1 January 2007

ER -

Evaluation of the usability of Chinese destination management organisation websites

Abstract

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Keywords

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