Evaluating Video Prototypes with Emotion Analytics

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Emotions have an important influence on how we think and behave. Incorporating emotion analytics in the video prototype evaluation process allows service designers to gather feedback from viewers based on moments of high emotional arousal in videos. This article explains how to incorporate emotion analytics into semistructured interviews when evaluating video prototypes. We conducted a study and found the proper application of this method provided valuable feedback for enhancing the service concept.
Original languageEnglish
Pages (from-to)36-41
Number of pages6
JournalTouchpoint
Volume11
Issue number2
Publication statusPublished - Oct 2019

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