Abstract
Emotions have an important influence on how we think and behave. Incorporating emotion analytics in the video prototype evaluation process allows service designers to gather feedback from viewers based on moments of high emotional arousal in videos. This article explains how to incorporate emotion analytics into semistructured interviews when evaluating video prototypes. We conducted a study and found the proper application of this method provided valuable feedback for enhancing the service concept.
| Original language | English |
|---|---|
| Pages (from-to) | 36-41 |
| Number of pages | 6 |
| Journal | Touchpoint |
| Volume | 11 |
| Issue number | 2 |
| Publication status | Published - Oct 2019 |