Tourists frequently use internet social media for travel information because the opinions and accounts of personal product experiences found on an internet forum are likely to be judged to be from trustworthy sources as their authors are fellow consumers. A study of Chinese travel blogs was conducted in April 2011 to get a primary demographic profile of Chinese tourists who use www.go2eu.com and to assess their positive emotions and level of satisfaction of these tourists with the Australian tourist experience.
|Title of host publication||World Research for Summit for Tourism and Hospitality (WRSTH)|
|Publication status||Published - 10 Dec 2011|
- social media