Evaluating tourists' positive emotions: A study of Chinese travel blogs.

Sebastian Filep, Dan Cao, Jiang Ming

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Tourists frequently use internet social media for travel information because the opinions and accounts of personal product experiences found on an internet forum are likely to be judged to be from trustworthy sources as their authors are fellow consumers. A study of Chinese travel blogs was conducted in April 2011 to get a primary demographic profile of Chinese tourists who use www.go2eu.com and to assess their positive emotions and level of satisfaction of these tourists with the Australian tourist experience.
Original languageEnglish
Title of host publicationWorld Research for Summit for Tourism and Hospitality (WRSTH)
Publication statusPublished - 10 Dec 2011
Externally publishedYes

Keywords

  • ResPubID24056
  • Tourism
  • Australia
  • Chinese
  • social media
  • Blogs

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