Abstract
This research introduces online travel photos published on social media platforms as a complementary data resource to examine the behavior and experience of museum visitors. The practical value of online travel photos is demonstrated through a case study of popular Hong Kong museums, particularly by using the photo content and metadata available from the Flickr platform. The proposed approach is a generic method for understanding museum visitor behavior and preferences, and supports museum practitioners in developing improved products for visitors. The case study findings are particularly beneficial for tourism managers, especially those in Hong Kong, in promoting and attracting tourists to visit local museums.
Original language | English |
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Pages (from-to) | 493-506 |
Number of pages | 14 |
Journal | Journal of Travel and Tourism Marketing |
Volume | 35 |
Issue number | 4 |
DOIs | |
Publication status | Published - 4 May 2018 |
Keywords
- Flickr
- geotagged photos
- Museum
- user generated content
- visiting pattern
- visitor experience
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing