Evaluate the managerial effectiveness of artificial intelligence- Case studies from HSBC and iQiYi

Zheng Qi, Cong Qi

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

The concept of Artificial Intelligence (AI) has become more popular today due to the increased data volumes, advanced algorithms, and improvements in computing power and storage. Many industries began to have high demand for various AI capabilities to facilitate smarter internal and external transactions and operations. This paper discusses the AI applications in two of the important industries: financial industry and video streaming industry. Specifically, it conducted two descriptive case studies to investigate the managerial effectiveness of AI campaigns in HSBC and iQiYi (China). Managerial implications were given at the end.

Original languageEnglish
Title of host publicationProceedings of the 2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019
PublisherAssociation for Computing Machinery
Pages542-547
Number of pages6
ISBN (Electronic)9781450371506
DOIs
Publication statusPublished - 12 Jul 2019
Event2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019 - Wuhan, China
Duration: 12 Jul 201913 Jul 2019

Publication series

NameACM International Conference Proceeding Series

Conference

Conference2019 International Conference on Artificial Intelligence and Computer Science, AICS 2019
Country/TerritoryChina
CityWuhan
Period12/07/1913/07/19

Keywords

  • AI applications
  • Case study
  • HSBC
  • IQiYi

ASJC Scopus subject areas

  • Software
  • Human-Computer Interaction
  • Computer Vision and Pattern Recognition
  • Computer Networks and Communications

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