eTourism in China: A Review of the Chinese-Language Literature

In view of the rapid development of eTourism in mainland China (hereafter known as China) and the resulting proliferation of academic research in this area, this study reviews 1,153 articles published in the Chinese-language literature, relating to the topic and published in the past 17 years. Using a content analysis approach and drawing on a wide variety of sources, including articles in scholarly journals, conference proceedings, and postgraduate dissertations, this study analyzes research trends and authors' contributions to the Chinese eTourism literature. Moreover, it critically reviews and discusses the limitations of the analyzed articles, and suggests directions for future research. These findings contribute to a better understanding of what researchers have previously done on China's eTourism research in the Chinese-language literature over the past 17 years.