Ethnographic research of user behavior of mobile devices of China, Korea, India, and the Netherlands

Daeeop Kim, Kun Pyo Lee

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

1 Citation (Scopus)

Abstract

A product and its cultural understanding explain the social perception and value of the product and its users. Recent cultural studies show that cultural differences can have influence on the usage and satisfaction of the product through the advent of the Internet and globalization. This study explores such differences in four countries, based on observations on the usage of mobile media. As part of ethnographical method, researchers visited Korea, China, India and the Netherlands, observed and interviewed a total of 48 subjects (12 for each country) in order to analyze the characteristics their use of mobile media. The observations were performed over four sectors of gaining, managing, sharing and enjoying media content, which were further investigated through two times of comprehensive synthesized analysis by local researchers. After the observations, 10 major differences were found over three categories. How to collect and share media content varied depending on each culture. Particularly, content was used for personal entertainment as well as for social networking purpose with varied details. These differences are believed to stem from cultural differences, which would help understand the expected experience and value in each of the countries.

Original languageEnglish
Title of host publicationDesign, User Experience and Usability
Subtitle of host publicationTheory, Methods, Tools and Practice - First International Conference, DUXU 2011, Held as Part of HCI International 2011, Proceedings
Pages294-302
Number of pages9
EditionPART 2
DOIs
Publication statusPublished - 25 Jul 2011
Externally publishedYes
Event1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011 - Orlando, FL, United States
Duration: 9 Jul 201114 Jul 2011

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 2
Volume6770 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference1st International Conference on Design, User Experience and Usability: Theory, Methods, Tools and Practice, DUXU 2011, Held as Part of 14th International Conference on Human-Computer Interaction, HCI International 2011
Country/TerritoryUnited States
CityOrlando, FL
Period9/07/1114/07/11

Keywords

  • Cultural Difference
  • Ethnographical Research
  • Interface Design
  • User Centered Design

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

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