Estimating future room occupancy fluctuations to optimize hotel revenues

Candy Mei Fung Tang, Brian Edward Melville King, Nada Kulendran

Research output: Journal article publicationJournal articleAcademic researchpeer-review

4 Citations (Scopus)

Abstract

This study proposes a hotel demand estimation mechanism that assesses the likelihood of forthcoming occupancy peaks and troughs applicable to different hotel classifications. In anticipating rate fluctuations, the approach is less dependent than many prevailing hotel forecasts on short-term seasonal-related factors. In operating revenue management systems, hotel managers should predict forthcoming occupancy upturns and downturns to prepare accurate midto long-run estimates. The proposed approach reduces the financial risks associated with volatile occupancy rates and facilitates efficient resource management. The average contraction period for Hong Kong hotel occupancies from one peak point to the next trough was found to exceed the duration of the corresponding expansion period.
Original languageEnglish
Pages (from-to)870-885
Number of pages16
JournalJournal of Travel and Tourism Marketing
Volume32
Issue number7
DOIs
Publication statusPublished - 1 Jan 2015

Keywords

  • Hotel industry
  • Occupancy rate
  • Peak periods
  • Revenue management
  • Trough periods

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Cite this