Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country

Michael S. Lin, Huiying Zhang, Yi Luo, Yunpeng Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry remains in its infancy, particularly missing a developing country’s perspective. Rooted in stakeholder theory, we generated a semantic network from ESG reports and conducted 20 semi-structured interviews with different sub-sector professionals to triangulate ESG measurement guidelines for the industry. The results highlight modifications that could be made to waste and environmentally friendly initiatives in environmental measurements, employee benefits and product quality in social measurements, and R&D and governance structures in governance measurements. Additionally, internal resource support and external awareness changes can ensure that companies comply with ESG guidelines.

Original languageEnglish
Pages (from-to)154-168
Number of pages15
JournalJournal of Travel and Tourism Marketing
Volume41
Issue number1
DOIs
Publication statusPublished - 7 Feb 2024

Keywords

  • Asia pacific
  • developing countries
  • ESG measurement
  • mixed method
  • semantic network
  • stakeholder theory
  • standards
  • tourism and hospitality industry
  • tourism marketing

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing

Fingerprint

Dive into the research topics of 'Environmental, social, and governance (ESG) measurement in the tourism and hospitality industry: views from a developing country'. Together they form a unique fingerprint.

Cite this