Abstract
This study developed environmental, social, and governance (ESG) attributes in the hotel industry and tested their effect on hotel brand and consumer behavior using mixed methods. The qualitative approach was used to develop 11 hotel ESG attributes, while the quantitative approach was used to test research hypotheses. Furthermore, a fuzzy-set qualitative comparative analysis was used to test necessary and sufficient conditions. The results showed that most of the hypotheses were accepted, and that hotel ESG attributes had a positive effect on hotel brand and consumer behavior. Based on the results, this study provides meaningful and important insights into hotel ESG.
| Original language | English |
|---|---|
| Pages (from-to) | 1226-1243 |
| Number of pages | 18 |
| Journal | Journal of Travel and Tourism Marketing |
| Volume | 41 |
| Issue number | 9 |
| Early online date | Sept 2024 |
| DOIs | |
| Publication status | Published - Nov 2024 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 12 Responsible Consumption and Production
Keywords
- brand choice
- brand involvement
- brand tribalism
- ESG attributes
- love marks
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Marketing
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