Abstract
Drawing on resource-advantage and signalling theories, we investigate two mechanisms, namely corporate reputation and customer satisfaction, by which the environmental governance of enterprises can benefit their economic performance. Based on secondary data from the 500 largest US enterprises compiled from multiple sources, our findings contribute to the literature by establishing the link between corporate reputation and green reputation. We also establish the economic performance paths of environmental governance via corporate reputation and customer satisfaction. This study expounds on why 'green' matters and identifies the performance roles of two corporate strategic resources extractable from the environmental governance of enterprises.
Original language | English |
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Pages (from-to) | 401-411 |
Number of pages | 11 |
Journal | Business Strategy and the Environment |
Volume | 21 |
Issue number | 6 |
DOIs | |
Publication status | Published - 1 Sept 2012 |
Keywords
- Corporate reputation
- Customer satisfaction
- Environmental management
- Stakeholder engagement
- Sustainable development
ASJC Scopus subject areas
- Geography, Planning and Development
- Strategy and Management
- Management, Monitoring, Policy and Law
- Business and International Management