Two studies demonstrate that consumers judge products with a glossy, rather than matte exterior design as less environmentally friendly. This effect is driven by the belief that glossier products are more processed and less natural, and can lead to downstream consequences in regard to disposal behavior.
|Title of host publication||Environmental Friendliness and Product Design|
|Editors||Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau|
|Place of Publication||Duluth, MN|
|Publisher||Association for Consumer Research|
|Publication status||Published - Oct 2020|