Environmental Friendliness and Product Design

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

Two studies demonstrate that consumers judge products with a glossy, rather than matte exterior design as less environmentally friendly. This effect is driven by the belief that glossier products are more processed and less natural, and can lead to downstream consequences in regard to disposal behavior.
Original languageEnglish
Title of host publicationEnvironmental Friendliness and Product Design
EditorsJennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Place of PublicationDuluth, MN
PublisherAssociation for Consumer Research
Pages1216
Volume48
Publication statusPublished - Oct 2020

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