Entrepreneurial responses to uncertainties during the COVID-19 recovery: A longitudinal study of B&Bs in Zhangjiajie, China

Weizheng Zhang, Allan M. Williams, Gang Li, Anyu Liu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

1 Citation (Scopus)

Abstract

The COVID-19 pandemic has brought sweeping changes to global tourism alongside large-scale travel restrictions, posing complex challenges to entrepreneurs and firms seeking to find their footing in a turbulent climate. This study presents a theoretical framework linking uncertainty, capital, and innovation to analyse how bed-and-breakfast small and medium-sized enterprises have innovatively responded to unprecedented obstacles during COVID-19 recovery. Three-stage longitudinal interviews were conducted with more than 30 entrepreneurs between April and November 2020 to unpack their ongoing responses to the pandemic. The recovery process was found to be non-linear due to the shifting nature of sources of uncertainty and changes in entrepreneurs' capital. These alterations shaped interviewees’ responses, especially in terms of product and marketing innovations, which ultimately generated new uncertainty.

Original languageEnglish
Article number104525
JournalTourism Management
Volume91
DOIs
Publication statusPublished - Aug 2022

Keywords

  • Bed and breakfast
  • Capital
  • Crisis management
  • Innovation
  • Longitudinal study
  • Small and medium-sized enterprises
  • Uncertainty

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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