Enhancing visitor experience of theme park attractions: Focusing on animation and narrative

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)


As the sophistication of consumers grows, the theme park industry is preparing to become more interactive with state-of-the-art technology and immersive storytelling. Visitors expect an outstanding experience in theme parks, and this can be delivered by attractions that have a strong media-driven narrative content. In this study, we analyzed theme park attractions that employ interactive animated narratives and which demonstrate the immersion and emotional connection that can be experienced by visitors. For the analysis, we used the actantial model and the semiotic square, both developed by A.J. Greimas. Through this we found that the animation characters took key roles that led the narrative in the attraction. Moreover, both the animation’s content and attraction maximize fantasy and verisimilitude by making use of precise technologies to create a highly-regarded experience for visitors.

Original languageEnglish
Pages (from-to)178-185
Number of pages8
JournalJournal of Advanced Research in Dynamical and Control Systems
Issue number4 Special Issue
Publication statusPublished - 20 Apr 2018


  • Animation
  • Attractions
  • Interactivity
  • Narrative
  • Semiotics
  • Theme parks

ASJC Scopus subject areas

  • General Computer Science
  • General Engineering


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