Encouraging learners to explore websites: Hyperlinks as invitations

Jeffrey C.F. Ho, Mike Z. Yao

Research output: Journal article publicationJournal articleAcademic researchpeer-review

2 Citations (Scopus)


We applied a user interface (UI) design approach based on a constructivist perspective for web-based learning that conceptualizes interactions between learners and websites as conversations. Hyperlinks on the UI of a distributed interactive learning environment were treated as invitations for interaction to encourage learners’ active exploration. An experiment for examining the effects of two UI features, namely, additional cues attached to hyperlinks and indication of the website owner, was conducted on the basis of the literature on invitation designs for web surveys. Results reveal that, on a website owned by someone with a high-power status, learners explore further when additional cues are present on the UI. Such effects indirectly enhance learning outcomes.

Original languageEnglish
JournalJournal of Educators Online
Issue number2
Publication statusPublished - Jul 2018


  • Constructivist
  • Distributed learning environment
  • Navigation
  • User interface

ASJC Scopus subject areas

  • Education


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