Empirical Studies: COA effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market

Lap Kwong Ko, Po Lan Yeung (Corresponding Author), Suey Chau (Corresponding Author)

Research output: Journal article publication › Journal article › Academic research › peer-review

Original language	English
Journal	Journal of Marketing Management
Publication status	Published - 30 Jun 2019

Cite this

@article{651e676f8f744d7abe2cf26f345c82a3,

title = "Empirical Studies: COA effects on Consumer Product Evaluation and Purchase Intention in Hong Kong Automobile Market",

author = "Ko, {Lap Kwong} and Yeung, {Po Lan} and Suey Chau",

year = "2019",

month = jun,

day = "30",

language = "English",

journal = "Journal of Marketing Management",

issn = "2333-6080",

}