Emotional responses to creative metaphorical video Ads

Xie Pan; Dennis Zhiming Tay

Emotional responses to creative metaphorical video Ads

Xie Pan
, Dennis Zhiming Tay

Department of English and Communication

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Published - Jun 2021
Event	The 14th International Conference for Researching and Applying Metaphor - (Online), Vilnius University, Lithuania Duration: 26 Jun 2021 → …

Conference

Conference	The 14th International Conference for Researching and Applying Metaphor
City	Lithuania
Period	26/06/21 → …

Cite this

Emotional responses to creative metaphorical video Ads. / Pan, Xie; Tay, Dennis Zhiming.
2021. Paper presented at The 14th International Conference for Researching and Applying Metaphor, Lithuania.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review