Emotional responses to creative metaphorical video Ads

Xie Pan, Dennis Zhiming Tay

Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

Original languageEnglish
Publication statusPublished - Jun 2021
EventThe 14th International Conference for Researching and Applying Metaphor - (Online), Vilnius University, Lithuania
Duration: 26 Jun 2021 → …

Conference

ConferenceThe 14th International Conference for Researching and Applying Metaphor
CityLithuania
Period26/06/21 → …

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