Emotion loop: From empathy to sympathy - A sustainable social design strategy for organ donation in Hong Kong

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


The Shortage of Donors for Organ Transplant is severe in Hong Kong. This paper envisions a potential resolution of this critical issue by implementing a sustainable social design strategy based on human affects of empathy and sympathy. As a matter-of-fact, many studies have been done on measuring attitudes and commitment to organ donation while other studies focused on the promotion of the organ donor card. Those surveys pointed out a discrepancy between positive attitude and low commitment rate to donation. This paper is to make a case for a new Organ Donation scheme which embraces emotional, functional and spiritual needs of both patients and potential donors. The scheme involves collaborative networks and interpersonal channels of communication. It results in a viral marketing strategy which involves empathy and sympathy as stimuli of the altruistic behaviors.
Original languageEnglish
Title of host publicationProceedings from the 6th Conference on Design and Emotion 2008
Publication statusPublished - 1 Dec 2008
Event6th Conference on Design and Emotion 2008 - Hong Kong, Hong Kong
Duration: 6 Oct 20089 Oct 2008


Conference6th Conference on Design and Emotion 2008
Country/TerritoryHong Kong
CityHong Kong


  • Altruism
  • Empathy
  • Organ donation
  • Societal design strategy
  • Sympathy
  • Viral marketing

ASJC Scopus subject areas

  • Software

Cite this