Abstract
This special issue provides new insights into the applications of emerging technologies in e-commerce operations and supply chain management. This editorial note summarizes the discussion on some important topics in operations and supply chain management from the published articles in this special issue, including the value of blockchain technology adoption on supply chains, the impacts of augmented reality advertising on retailing operations, the effects of using advanced information system to improve business performance, and the use of artificial intelligence (AI) for e-commerce sales and marketing. They all shed new light on e-commerce operations and digitalized supply chain management.
Original language | English |
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Article number | 101203 |
Journal | Electronic Commerce Research and Applications |
Volume | 55 |
DOIs | |
Publication status | Published - 1 Sept 2022 |
Keywords
- Digitalization
- E-commerce
- Emerging technology
- Supply chain management
ASJC Scopus subject areas
- Computer Science Applications
- Computer Networks and Communications
- Marketing
- Management of Technology and Innovation