Eliciting cognitions of strategizing using advanced repertory grids in a world constructed and reconstructed

Research output: Journal article publicationJournal articleAcademic researchpeer-review

24 Citations (Scopus)


Previous application of the repertory grid technique in the strategy field has been noteworthy. However, all have been imprisoned by their adherence to strict element choice based on grid protocol. Elements in past studies have either focused on all competitor companies, or all strategic decisions, or all decision makers, or all strategic issues, inter alia, in an effort to learn more about how strategists see, interpret, and make sense of their strategy experiences. This research note outlines how current strategy research can be advanced by the use of more heterogeneous elements for grid applications, hence allowing researchers to go deeper into eliciting more complex strategic cognitions on how strategy is crafted and recrafted in a world constructed and reconstructed.
Original languageEnglish
Pages (from-to)753-769
Number of pages17
JournalOrganizational Research Methods
Issue number4
Publication statusPublished - 1 Oct 2008


  • Constructivism
  • Interpretive
  • Interviewing
  • Repertory grid technique
  • Strategic cognitions

ASJC Scopus subject areas

  • Decision Sciences(all)
  • Strategy and Management
  • Management of Technology and Innovation

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