Electronic marketing for China outbound tourism : implications from Chinese online travellers

E. Wu; Chun Hung Roberts Law; C. Zhang

doi:10.1007/978-3-7091-1142-0_32

Electronic marketing for China outbound tourism : implications from Chinese online travellers

E. Wu
, Chun Hung Roberts Law
, C. Zhang

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

Abstract

Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.

Original language	English
Title of host publication	Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012
Publisher	SpringerWienNewYork
Pages	368-378
Number of pages	11
ISBN (Electronic)	3709111420, 9783709111420
ISBN (Print)	9783709111413
DOIs	https://doi.org/10.1007/978-3-7091-1142-0_32
Publication status	Published - 2012
Event	International Conference on Information and Communication Technologies in Tourism - Duration: 1 Jan 2012 → …

Conference

Conference	International Conference on Information and Communication Technologies in Tourism
Period	1/01/12 → …

Keywords

Electronic marketing
Information search
Outbound tourism
Recommender systems

More information

10.1007/978-3-7091-1142-0_32

Cite this

Wu, E., Law, C. H. R., & Zhang, C. (2012). Electronic marketing for China outbound tourism : implications from Chinese online travellers. In Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012 (pp. 368-378). SpringerWienNewYork. https://doi.org/10.1007/978-3-7091-1142-0_32

@inproceedings{624de8d23a1e45049cd4c519a6207358,

title = "Electronic marketing for China outbound tourism : implications from Chinese online travellers",

abstract = "Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.",

keywords = "Electronic marketing, Information search, Outbound tourism, Recommender systems",

author = "E. Wu and Law, \{Chun Hung Roberts\} and C. Zhang",

year = "2012",

doi = "10.1007/978-3-7091-1142-0\_32",

language = "English",

isbn = "9783709111413",

pages = "368--378",

booktitle = "Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012",

publisher = "SpringerWienNewYork",

note = "International Conference on Information and Communication Technologies in Tourism ; Conference date: 01-01-2012",

}

Wu, E, Law, CHR & Zhang, C 2012, Electronic marketing for China outbound tourism : implications from Chinese online travellers. in Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012. SpringerWienNewYork, pp. 368-378, International Conference on Information and Communication Technologies in Tourism, 1/01/12. https://doi.org/10.1007/978-3-7091-1142-0_32

Electronic marketing for China outbound tourism : implications from Chinese online travellers. / Wu, E.; Law, Chun Hung Roberts; Zhang, C.
Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012. SpringerWienNewYork, 2012. p. 368-378.

Research output: Chapter in book / Conference proceeding › Conference article published in proceeding or book › Academic research

TY - GEN

T1 - Electronic marketing for China outbound tourism : implications from Chinese online travellers

AU - Wu, E.

AU - Law, Chun Hung Roberts

AU - Zhang, C.

PY - 2012

Y1 - 2012

N2 - Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.

AB - Online travellers may exhibit distinct traveller behaviour in different travelling decisions. Their requirements are the primary considerations for E-marketing strategies and services provided to these online users. An investigation was recently conducted to understand the outbound tourism preferences of Chinese online travellers. By comparing the survey results with another similar study from Chinese general population, some differentiation aspects of online travellers are identified and then tailor-made E-marketing strategies are proposed for the fast growing population of Chinese outbound tourists through online channels.

KW - Electronic marketing

KW - Information search

KW - Outbound tourism

KW - Recommender systems

U2 - 10.1007/978-3-7091-1142-0_32

DO - 10.1007/978-3-7091-1142-0_32

M3 - Conference article published in proceeding or book

SN - 9783709111413

SP - 368

EP - 378

BT - Information and communication technologies in tourism 2012 : proceedings of the International Conference in Helsingborg, Sweden, January 25-27, 2012

PB - SpringerWienNewYork

T2 - International Conference on Information and Communication Technologies in Tourism

Y2 - 1 January 2012

ER -

Electronic marketing for China outbound tourism : implications from Chinese online travellers

Abstract

Conference

Keywords

More information

Fingerprint

Cite this