| Original language | English |
|---|---|
| Publication status | Published - 2015 |
| Event | European Marketing Academy Conference [EMAC] - Duration: 1 Jan 2015 → … |
Conference
| Conference | European Marketing Academy Conference [EMAC] |
|---|---|
| Period | 1/01/15 → … |
Effects of relationship safeguards on channel members’ response within and beyond a dyad
Fang Gu, J.J. Wang, D.T. Wang
Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review