Effects of Perceived Corporate Social Responsibility (CSR) Performance on Hotel Employees’ Behavior

Antony King Fung Wong, Seongseop Kim, Yoo Hee Hwang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study aims to examine the effect of perceived corporate social responsibility (CSR) performance on hotel employees’ behavior, as reflected in their attitude and satisfaction. Understanding employees’ reaction to and perception of hotel CSR is essential before exercising effective CSR practices with customers. This study indicates that the social/philanthropic and ethical domains of hotel CSR enhance employees’ attitude and satisfaction with working for this CSR-implementing hotel and their behavior (organizational citizenship, pro-social, and pro-environmental behaviors) within an organization and society. However, environmental, legal, and financial domains do not significantly affect attitude toward CSR-implementing hotel. In addition, the hotel employees’ organizational tenure partially moderates the relationships among the proposed constructs. This study is the initial empirical attempt to understand hotel employees’ responses to hotel CSR. It provides insights and practical suggestions into human resource departments for maximizing the effectiveness of CSR implementation in the hotel industry.

Original languageEnglish
JournalInternational Journal of Hospitality and Tourism Administration
DOIs
Publication statusAccepted/In press - 2021

Keywords

  • corporate social responsibility
  • environmental
  • ethical
  • hotel
  • organizational behavior
  • responsible
  • social
  • Sustainable

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

Cite this