當地美食特性對遊客就餐滿意度和未來意向的影響: 飲食文化差異的調節作用

Translated title of the contribution: Effects of Local Food Attributes on Tourist Dining Satisfaction and Future Intention: The Moderating Role of Food Culture Difference

Seongseop Kim, Ja Young (Jacey) Choe, Peter Beomcheol Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study aims to investigate the effects of local food attributes on tourists’ dining satisfaction and future intention in Hong Kong. In addition, the moderating effect of food culture difference on the relationship between local food attributes and tourists’ dining satisfaction was examined. Surveys from 1,274 tourists who had tasted local food in Hong Kong were used for data analyses. The moderating effect of food culture on the relationship between food novelty and satisfaction was larger for tourists whose home food culture was similar to the Hong Kong’s food culture. By contrast, the moderating effect of food culture on the relationship between food quality and satisfaction was larger for tourists from a food culture that was different from the Hong Kong’s food culture. Hong Kong destination marketers could include distinctive and unusual features of local food in their promotional material with the knowledge that food culture difference affects tourists’ dining satisfaction. The integration of local food into food culture difference using multilevel analysis offers constructive theoretical and practical implications.

Translated title of the contributionEffects of Local Food Attributes on Tourist Dining Satisfaction and Future Intention: The Moderating Role of Food Culture Difference
Original languageChinese (Simplified)
JournalJournal of China Tourism Research
DOIs
Publication statusAccepted/In press - 2020

Keywords

  • food attribute
  • food culture
  • hierarchical linear modeling
  • Hong Kong food
  • satisfaction

ASJC Scopus subject areas

  • Cultural Studies
  • Language and Linguistics
  • Linguistics and Language
  • Tourism, Leisure and Hospitality Management

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