Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market

Xin Xu, James Y.L. Thong, Viswanath Venkatesh

Research output: Journal article publication › Journal article › Academic research › peer-review

53 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Effects of ICT service innovation and complementary strategies on brand equity and customer loyalty in a consumer technology market'. Together they form a unique fingerprint.

Keyphrases

Social Sciences

Economics, Econometrics and Finance