Effects of AI ChatGPT on travelers’ travel decision-making

Jeong Hyun Kim, Jungkeun Kim, Seongseop (Sam) Kim, Tadesse Bekele Hailu

Research output: Journal article publicationJournal articleAcademic researchpeer-review

7 Citations (Scopus)


Purpose: This paper aims to investigate travelers’ intentions to use ChatGPT and the influential factors affecting their decision-making. Design/methodology/approach: Four studies were conducted to test three hypotheses. Four groups of respondents totaling 593 (Study 1), 337 (Study 2), 374 (Study 3) and 385 (Study 4) survey participants were used for data analyses. Findings: Overall, the findings confirmed the impacts of technology usage experience and ChatGPT’s mistakes and provided additional information on travelers’ intentions to use ChatGPT. The four hypotheses were supported. Originality/value: The findings can help researchers and industry to understand travelers’ intentions to use ChatGPT and their responses to its functions.

Original languageEnglish
JournalTourism Review
Publication statusPublished - 1 Nov 2023


  • ChatGPT
  • ChatGPT mistake
  • Generative AI
  • Travel decision
  • Usage experience

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management


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