Effects of African local food consumption experiences on post-tasting behavior

Seongseop Kim, Frank Badu-Baiden, Munhyang (Moon) Oh, Jungkeun Kim

Research output: Journal article publicationJournal articleAcademic researchpeer-review

5 Citations (Scopus)

Abstract

Purpose: The purpose of this paper is to investigate the effects of experiences with local food in Ghana on satisfaction, favorability and behavioral intention. Design/methodology/approach: Unlike previous studies that have used multiple regression analysis or structural equation modeling, this study adopts impact-range performance analysis (IRPA) and impact asymmetry analysis (IAA). A total of 336 questionnaires were used in the data analyses. Findings: Factor analysis generates five domains of experience of consuming local food. Socialization and boasting and experience with various menus and quality of food contribute most to explaining the three dependent variables. Originality/value: This study has significant value because it extends the study of local food consumption experience to the understudied area of African food tourism, particularly Ghanaian food and tourists to Ghana.

Original languageEnglish
Pages (from-to)625-643
Number of pages19
JournalInternational Journal of Contemporary Hospitality Management
Volume32
Issue number2
DOIs
Publication statusPublished - 17 Jan 2020

Keywords

  • Consumption
  • Consumption experience
  • Favourability
  • Food
  • Image
  • Intention
  • Local food
  • Performance
  • Satisfaction

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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