Effective approaches for encouraging hotel guests’ voluntary bedding linen reuse behavior

Mei Ki Miki Chan, Nelson K.F. Tsang, Wai Ching Wilson AU

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

Hotel strategies for encouraging guests to engage in pro-environmental behaviors – specifically, in linen reuse – have received much attention in the literature. This study investigated the most preferred messaging approaches and motivators for fostering tourists’ linen reuse behavior in hotels. Using data from surveys of 200 respondents, we took cultural differences into account to illustrate how Asian tourists differ from Western tourists in their attitudes and responses toward hotel linen reuse. The results revealed that the monetary incentive messaging approach was the most preferred approach for fostering linen reuse behavior in hotels. Multiple regression analyses disclosed that the effectiveness of different messaging approaches was driven by four underlying pro-environmental dimensions: environmental concerns, a request/clear expectation, a reward, and personal needs/habits. These findings increase the current understanding of green practices in hotels and provide practical implications for hotel operators and governments.

Original languageEnglish
Article number103105
JournalInternational Journal of Hospitality Management
Volume101
DOIs
Publication statusPublished - Feb 2022

Keywords

  • Cultural difference
  • Linen reuse
  • Messaging approach
  • Pro-environmental behavior
  • Sustainability

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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