Effect of online review comment recency on information processing: interaction between overall and recently posted individual ratings

Seunghun Shin, Zheng Xiang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

3 Citations (Scopus)

Abstract

This study aimed to examine the context-specific effect of online review recency on the processing of a review by tourists. It compared how tourists process the rating of a recently posted review, which is in conflict with the average rating of a group of online reviews, for evaluating a restaurant in two different contexts: when searching for a restaurant to visit in the near future (local search) and in the far future (pre-trip search). Based on the construal level theory, this study hypothesized that a recent rating affects tourists’ perceptions of reviewed restaurants in the local search context more than it does in the pre-trip search context. Two experiments were conducted, and the results supported the hypotheses. Implications for theory and practice are discussed.

Original languageEnglish
Pages (from-to)602-625
Number of pages24
JournalJournal of Hospitality Marketing and Management
Volume33
Issue number5
Early online date18 Nov 2023
DOIs
Publication statusPublished - Jul 2024

Keywords

  • construal level theory
  • information recency
  • local search
  • Online reviews

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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