Effect of online review comment recency on information processing: interaction between overall and recently posted individual ratings

Seunghun Shin, Zheng Xiang

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This study aimed to examine the context-specific effect of online review recency on the processing of a review by tourists. It compared how tourists process the rating of a recently posted review, which is in conflict with the average rating of a group of online reviews, for evaluating a restaurant in two different contexts: when searching for a restaurant to visit in the near future (local search) and in the far future (pre-trip search). Based on the construal level theory, this study hypothesized that a recent rating affects tourists’ perceptions of reviewed restaurants in the local search context more than it does in the pre-trip search context. Two experiments were conducted, and the results supported the hypotheses. Implications for theory and practice are discussed.

Original languageEnglish
JournalJournal of Hospitality Marketing and Management
DOIs
Publication statusPublished - 18 Nov 2023

Keywords

  • construal level theory
  • information recency
  • local search
  • Online reviews

ASJC Scopus subject areas

  • Management Information Systems
  • Tourism, Leisure and Hospitality Management
  • Marketing

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