Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty

Seong Seop Kim, Jin Soo Lee, Bruce Prideaux

Research output: Journal article publicationJournal articleAcademic researchpeer-review

63 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Effect of celebrity endorsement on tourists' perception of corporate image, corporate credibility and corporate loyalty'. Together they form a unique fingerprint.

Social Sciences

Earth and Planetary Sciences

Medicine and Dentistry

Economics, Econometrics and Finance