Effect of body image presentation format to female physical attractiveness

Lili Zhai, Xiaoming Qian, Rui Wang, Jintu Fan, Heyue Wei

Research output: Chapter in book / Conference proceedingChapter in an edited book (as author)Academic researchpeer-review

1 Citation (Scopus)


In the past studies, female body images in different formats (line drawings, 2D photographs and 3D wire-framed movie clips) have been used as visual stimuli. How the presentation of the body images influence the perception of physical attractiveness is not clear. In this investigation, we compared the use of 2D wire-framed images and 3D wire-framed animations as stimuli for the judgment of female physical attractiveness and estimation of body weight and waist-to-hip ratio (WHR). It was found that 3D wire-framed animations are advantageous in differentiating the attractiveness of female images and providing a more accurate estimation of body weight and WHR. Furthermore, it showed that female images displayed on the computer screen smaller than life size are perceived more attractive than images projected on the wall in life size scale.

Original languageEnglish
Title of host publicationTransactions on Edutainment VII
EditorsZhigeng Pan, Adrian David Cheok, Wolfgang Muller, Maiga Chang, Mingmin Zhang
Number of pages9
Publication statusPublished - 30 Apr 2012

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume7145 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


  • Body mass index
  • image format
  • Physical attractiveness
  • projected scale
  • Volume height index
  • Waist-to-hip ratio

ASJC Scopus subject areas

  • Theoretical Computer Science
  • General Computer Science


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