East and West think differently? The European and Japanese fashion designers

Sau Chuen Joe Au, G. Taylor, E. W. Newton

Research output: Journal article publicationJournal articleAcademic researchpeer-review

6 Citations (Scopus)


This is the first of two papers in which the design theories underlining the work of contemporary European and Japanese fashion designers are explored. In this paper, four general, major influential factors are discussed; specifically, the historical factor, the aesthetic factor, the cultural factor and the marketing factor. In order to investigate the underlying design theories of European fashion designers, two European fashion designers with international reputations are discussed, namely, Christian Lacroix and Karl Lagerfeld. These design theories are contrasted with those of two Japanese designers, Issey Miyake and Rei Kawakubo. The images of their customers, sources of inspiration, and possible underlying design theories are analysed with reference to their contemporary work.
Original languageEnglish
Pages (from-to)223-242
Number of pages20
JournalJournal of Fashion Marketing and Management
Issue number3
Publication statusPublished - 1 Jan 2000


  • Design theory
  • Fashion
  • Influential factor
  • Inspiration

ASJC Scopus subject areas

  • Business and International Management
  • Marketing


Dive into the research topics of 'East and West think differently? The European and Japanese fashion designers'. Together they form a unique fingerprint.

Cite this