e-WOM via Photo Sharing, Organizational Niche Width and Reputation: Empirical Tests from the Restaurant Domain –the Case of Yelp.com

Jing Li, Xin Xu

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review

Abstract

We examine the interaction effects of the photo density in a review and organizational niche width on organizational reputation. Utilizing a step-wise regression model, we empirically tested the model based on 96,588 photos in 1,241,046 reviews from 15,517 restaurants from Jan 2004 to June 2016, within which 13,995 photos are on the inside, 12,865 photos on the outside, 15,329 photos on the food, 14,764 photos on the drink, 15,035 photos on the menu. Our results indicate that that (1) sharing more photos especially outside photos in a review hurts restaurant reputation while sharing photos more on food, drink and menu of a restaurant increases its reputation; and (2) for the restaurant as a generalist occupying multiple cuisines, the more photos shared in a review, the better a restaurant reputation will be; (3) we also find that for the restaurant as a specialist occupying few cuisines, the more photos shared on food and drink in a review, the better a restaurant reputation will be.
Original languageEnglish
Title of host publicationICIS 2017: Transforming Society with Digital Innovation
PublisherAssociation for Information Systems
Publication statusPublished - 1 Jan 2018
Event38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017 - Coex, Seoul, Korea, Republic of
Duration: 10 Dec 201713 Dec 2017

Conference

Conference38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
Country/TerritoryKorea, Republic of
CitySeoul
Period10/12/1713/12/17

Keywords

  • E-WOM
  • Niche width
  • Online customer review
  • Photo density
  • Reputation

ASJC Scopus subject areas

  • Computer Science Applications
  • Information Systems

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