Driving quality culture change by a risk assessment approach

Yick Hin Hung, Yuk On Li, Edwin Tai Chiu Cheng

Research output: Chapter in book / Conference proceedingConference article published in proceeding or bookAcademic researchpeer-review


One important element needed for the achievement of Total Quality Management (TQM) is to bring about a change in the quality culture. From the organizational learning point of view, it is very difficult to identify the (theory-in-use' and this makes it even more difficult to bring about a change in the underlying assumptions, which are the driving forces behind the culture. This paper presents a new concept, based on a risk assessment approach (RAA), to identify the assumptions that underlie the quality culture of organizations. Using the RAA, organizations and firms will make decisions in line with their current assumptions and beliefs. Their theory-in-use will then become evident during the subsequent reflection session. Double-loop learning can then be used to help the firms to adopt TQM once the errors have been corrected by a change in the underlying assumptions and the corresponding actions. A successful empirical example is described in this paper to demonstrate the implementation of the new approach.
Original languageEnglish
Title of host publicationICQR 2007 - Proceedings of the 5th International Conference on Quality and Reliability
PublisherResearch Publishing Services
Number of pages6
ISBN (Print)9789810594046
Publication statusPublished - 1 Jan 2008
Event5th International Conference on Quality and Reliability, ICQR 2007 - Chiang Mai, Thailand
Duration: 5 Nov 20077 Nov 2007


Conference5th International Conference on Quality and Reliability, ICQR 2007
CityChiang Mai


  • Change management
  • Organizational learning
  • Quality culture
  • Risk assessment approach

ASJC Scopus subject areas

  • Safety, Risk, Reliability and Quality

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