Donate, Please! The Power of User-influencer Engagement Practices

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Abstract › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - 2024
Event	The 17th Global Brand Conference - Edinburgh Napier University, Edinburgh, United Kingdom Duration: 22 Apr 2024 → 24 Apr 2024

Conference	The 17th Global Brand Conference
Country/Territory	United Kingdom
City	Edinburgh
Period	22/04/24 → 24/04/24

Cite this

@conference{f45e4b645d5b4a29bff9bdf4860c116e,

title = "Donate, Please! The Power of User-influencer Engagement Practices",

author = "Man-Lai Cheung and Leung, \{Wilson K. S.\} and Tse, \{Fiona S. Y.\} and Lam, \{Man Lok\}",

year = "2024",

language = "English",

note = "The 17th Global Brand Conference ; Conference date: 22-04-2024 Through 24-04-2024",

}