Donate, Please! The Power of User-influencer Engagement Practices

Man-Lai Cheung, Wilson K. S. Leung, Fiona S. Y. Tse, Man Lok Lam

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Abstract › Academic research › peer-review

Original languageEnglish
Publication statusNot published / presented only - 2024
EventThe 17th Global Brand Conference - Edinburgh Napier University, Edinburgh, United Kingdom
Duration: 22 Apr 2024 → 24 Apr 2024

Conference

ConferenceThe 17th Global Brand Conference
Country/TerritoryUnited Kingdom
CityEdinburgh
Period22/04/24 → 24/04/24

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