#Dolphins: communication and engagement in marine mammal tourism attractions

Jinyan Chen (Corresponding Author), Roshis Krishna Shrestha, Sarah Gardiner, Sera Veda

Research output: Journal article publicationJournal articleAcademic researchpeer-review

Abstract

This paper delves into the ethical dimensions and public perceptions surrounding dolphin tourism, both seeing them in the wild and in the marine park. Using a comprehensive analysis of social media data over seven years, we focus on dolphins as a central element of marine mammal tourism, investigating how digital narratives shape tourist attitudes and behaviours towards these intelligent creatures. Informed by a multi-method data analysis approach, this study reveals an “echo chamber” effect in social media, perpetuating selective exposure to information that aligns with visitor motivations: hedonism, relevance and reverence. The theoretical contributions of this research extend the existing literature on wildlife tourism by offering a deeper understanding of how public sentiments towards animals in tourism settings evolve and influence tourism practices. The finding underscores the need for informed, ethical communication strategies that consider the complex interplay of entertainment, education, and conservation in wildlife tourism.
Original languageEnglish
JournalAsia Pacific Journal of Tourism Research
Early online date9 Sept 2024
DOIs
Publication statusPublished - 9 Sept 2024

Keywords

  • Marine mammal exhibitions
  • animal welfare
  • consumer sentiment
  • dolphin tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

Fingerprint

Dive into the research topics of '#Dolphins: communication and engagement in marine mammal tourism attractions'. Together they form a unique fingerprint.

Cite this