Does market potential always attract new market entry? A contingency view

Nam Woon Kim, S. Min, G. Zhan

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original languageEnglish
Publication statusPublished - 2011
EventINFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference] -
Duration: 1 Jan 2011 → …

Conference

ConferenceINFORMS Society for Marketing Science. Conference [INFORMS Marketing Science Conference]
Period1/01/11 → …

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