TY - JOUR
T1 - Does MaaS contribute to sustainable transportation? A mode choice perspective
AU - Jang, Sunghoon
AU - Caiati, Valeria
AU - Rasouli, Soora
AU - Timmermans, Harry
AU - Choi, Keechoo
N1 - Funding Information:
This research was conducted as part of the project “Smart Cities Responsive Intelligent Public Transportation System – SCRIPTS”, financially supported by the Netherlands Organization for Scientific Research (NWO) as part of the program “Smart Urban Regions in the Future” (SURF).
Publisher Copyright:
© 2020, © 2020 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2020
Y1 - 2020
N2 - Mobility as a Service (MaaS) is an innovative concept, enabled by the ubiquitous availability of digital technologies. Many cities around the world envision MaaS as a way to improve sustainable transportation by reducing the use of fossil fuel-based transportation modes. However, MaaS may also trigger users of environmentally-friendly transportation modes to switch to less sustainable modes, such as taxi and ridesharing. The aim of this study is to explore how different bundling and pricing schemes of MaaS contribute to improving sustainable transportation. In order to analyze individuals’ intended choice of MaaS, a stated portfolio choice experiment was developed. A mixed logit model is estimated to investigate the bundle of transportation modes individuals configure when subscribing to MaaS. We explore empirical issues such as which transportation modes they prefer to include in the bundle, and how pricing schemes affect the composition of the bundle. Furthermore, scenario analyses are conducted to assess the impact of pricing schemes on sustainable transportation. Results show that MaaS contributes to improving sustainable transportation in a non-linear manner as a function of decreasing monthly subscription fees and/or increasing length of the subscription.
AB - Mobility as a Service (MaaS) is an innovative concept, enabled by the ubiquitous availability of digital technologies. Many cities around the world envision MaaS as a way to improve sustainable transportation by reducing the use of fossil fuel-based transportation modes. However, MaaS may also trigger users of environmentally-friendly transportation modes to switch to less sustainable modes, such as taxi and ridesharing. The aim of this study is to explore how different bundling and pricing schemes of MaaS contribute to improving sustainable transportation. In order to analyze individuals’ intended choice of MaaS, a stated portfolio choice experiment was developed. A mixed logit model is estimated to investigate the bundle of transportation modes individuals configure when subscribing to MaaS. We explore empirical issues such as which transportation modes they prefer to include in the bundle, and how pricing schemes affect the composition of the bundle. Furthermore, scenario analyses are conducted to assess the impact of pricing schemes on sustainable transportation. Results show that MaaS contributes to improving sustainable transportation in a non-linear manner as a function of decreasing monthly subscription fees and/or increasing length of the subscription.
KW - Mobility as a Service (MaaS)
KW - Stated Portfolio Choice Survey
KW - Sustainable Transportation
UR - http://www.scopus.com/inward/record.url?scp=85087893256&partnerID=8YFLogxK
U2 - 10.1080/15568318.2020.1783726
DO - 10.1080/15568318.2020.1783726
M3 - Journal article
AN - SCOPUS:85087893256
SN - 1556-8318
SP - 1
EP - 13
JO - International Journal of Sustainable Transportation
JF - International Journal of Sustainable Transportation
ER -