Does feeling close or distant matter? Effect of race-based crisis on brand evaluation

Songyi Youn; Chung-Wha (Chloe) Ki; Sejin Ha

Does feeling close or distant matter? Effect of race-based crisis on brand evaluation

Songyi Youn, Chung-Wha (Chloe) Ki, Sejin Ha

School of Fashion and Textiles

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

Original language	English
Publication status	Not published / presented only - Nov 2022
Event	International Textile and Apparel Association Annual (ITAA) Conference - Elevate Denver, United States Duration: 26 Oct 2022 → 29 Oct 2022

Conference

Conference	International Textile and Apparel Association Annual (ITAA) Conference
Country/Territory	United States
City	Elevate Denver
Period	26/10/22 → 29/10/22

Cite this

@conference{58aee31648554a4f8b3e55ce8f41784e,

title = "Does feeling close or distant matter? Effect of race-based crisis on brand evaluation",

author = "Songyi Youn and Ki, {Chung-Wha (Chloe)} and Sejin Ha",

year = "2022",

month = nov,

language = "English",

note = "International Textile and Apparel Association Annual (ITAA) Conference ; Conference date: 26-10-2022 Through 29-10-2022",

}

Does feeling close or distant matter? Effect of race-based crisis on brand evaluation. / Youn, Songyi; Ki, Chung-Wha (Chloe); Ha, Sejin.
2022. Paper presented at International Textile and Apparel Association Annual (ITAA) Conference, Elevate Denver, Colorado, United States.

Research output: Unpublished conference presentation (presented paper, abstract, poster) › Conference presentation (not published in journal/proceeding/book) › Academic research › peer-review

TY - CONF

T1 - Does feeling close or distant matter? Effect of race-based crisis on brand evaluation

AU - Youn, Songyi

AU - Ki, Chung-Wha (Chloe)

AU - Ha, Sejin

PY - 2022/11

Y1 - 2022/11

M3 - Conference presentation (not published in journal/proceeding/book)

T2 - International Textile and Apparel Association Annual (ITAA) Conference

Y2 - 26 October 2022 through 29 October 2022

ER -