Does feeling close or distant matter? Effect of race-based crisis on brand evaluation

Songyi Youn, Chung-Wha (Chloe) Ki, Sejin Ha

    Research output: Unpublished conference presentation (presented paper, abstract, poster)Conference presentation (not published in journal/proceeding/book)Academic researchpeer-review

    Original languageEnglish
    Publication statusAccepted/In press - Nov 2022
    EventInternational Textile and Apparel Association Annual (ITAA) Conference - Elevate Denver, United States
    Duration: 26 Oct 202229 Oct 2022

    Conference

    ConferenceInternational Textile and Apparel Association Annual (ITAA) Conference
    Country/TerritoryUnited States
    CityElevate Denver
    Period26/10/2229/10/22

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