By applying the SOR paradigm, this study attempted to investigate how various aspects of a virtual trip enhance travelers’ immersion in the virtual trip and arouse nostalgia, which creates their future visit intentions. Findings of the study indicated that authenticity and sensorial components of virtual trips positively influenced travelers’ immersion and generated nostalgia, thereby increasing their revisit intention and intention to visit a similar destination. The moderating effects of travel personality between travelers’ nostalgia and behavioral intentions were found. This study provides insights on how to utilize virtual trips as a marketing tool.
- behavioral intention
- stimulus-organism-response paradigm
- travel personality
- Virtual trip
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management