Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective

Alexander Ivanov Ivanov

doi:10.1016/j.teler.2023.100106

Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective

Alexander Ivanov Ivanov

Research output: Journal article publication › Journal article › Academic research › peer-review

1 Citation (Scopus)

Abstract

Based on the latest data from the Chinese General Social Survey (N = 2252), this study examines the association between media dependency, online shopping attitudes, and generational cohorts in China. We found that young generations are more dependent on new media than elder generations in terms of intensity and referent dependency. Gen Y consumers have a more favorable attitude toward online shopping than the elder groups. Unexpectedly, Gen Z, Gen X, and the elders do not significantly differ in preference for online shopping. Referent dependency on new media is significantly and positively associated with online shopping attitudes. This research addresses the question concerning studying Chinese online consumers from the theoretical perspective of media system dependency. Practical implications and future direction of Chinese online shopping behaviors research are discussed.

Original language	English
Pages (from-to)	100
Number of pages	106
Journal	Telematics and Informatics Reports
Volume	12
DOIs	https://doi.org/10.1016/j.teler.2023.100106
Publication status	Published - 1 Dec 2023

Keywords

Chinese consumers;
Chinese General Social Survey
Generational cohorts
Media system dependency
Online shopping attitudes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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10.1016/j.teler.2023.100106

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title = "Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective",

abstract = "Based on the latest data from the Chinese General Social Survey (N = 2252), this study examines the association between media dependency, online shopping attitudes, and generational cohorts in China. We found that young generations are more dependent on new media than elder generations in terms of intensity and referent dependency. Gen Y consumers have a more favorable attitude toward online shopping than the elder groups. Unexpectedly, Gen Z, Gen X, and the elders do not significantly differ in preference for online shopping. Referent dependency on new media is significantly and positively associated with online shopping attitudes. This research addresses the question concerning studying Chinese online consumers from the theoretical perspective of media system dependency. Practical implications and future direction of Chinese online shopping behaviors research are discussed.",

keywords = "Chinese consumers;, Chinese General Social Survey, Generational cohorts, Media system dependency, Online shopping attitudes",

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T1 - Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective

AU - Ivanov, Alexander Ivanov

PY - 2023/12/1

Y1 - 2023/12/1

N2 - Based on the latest data from the Chinese General Social Survey (N = 2252), this study examines the association between media dependency, online shopping attitudes, and generational cohorts in China. We found that young generations are more dependent on new media than elder generations in terms of intensity and referent dependency. Gen Y consumers have a more favorable attitude toward online shopping than the elder groups. Unexpectedly, Gen Z, Gen X, and the elders do not significantly differ in preference for online shopping. Referent dependency on new media is significantly and positively associated with online shopping attitudes. This research addresses the question concerning studying Chinese online consumers from the theoretical perspective of media system dependency. Practical implications and future direction of Chinese online shopping behaviors research are discussed.

AB - Based on the latest data from the Chinese General Social Survey (N = 2252), this study examines the association between media dependency, online shopping attitudes, and generational cohorts in China. We found that young generations are more dependent on new media than elder generations in terms of intensity and referent dependency. Gen Y consumers have a more favorable attitude toward online shopping than the elder groups. Unexpectedly, Gen Z, Gen X, and the elders do not significantly differ in preference for online shopping. Referent dependency on new media is significantly and positively associated with online shopping attitudes. This research addresses the question concerning studying Chinese online consumers from the theoretical perspective of media system dependency. Practical implications and future direction of Chinese online shopping behaviors research are discussed.

KW - Chinese consumers;

KW - Chinese General Social Survey

KW - Generational cohorts

KW - Media system dependency

KW - Online shopping attitudes

U2 - 10.1016/j.teler.2023.100106

DO - 10.1016/j.teler.2023.100106

M3 - Journal article

SN - 2772-5030

VL - 12

SP - 100

JO - Telematics and Informatics Reports

JF - Telematics and Informatics Reports

ER -

Does a generational gap exist in online shopping attitudes? A comparison of Chinese consumer generations from the media system dependency perspective

Abstract

Keywords

UN SDGs

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