Do destinations have multiple lifecycles?

Robert Douglas McKercher, IpKin Anthony Wong

Research output: Journal article publicationJournal articleAcademic researchpeer-review


This research note tests the proposition empirically that destinations have multiple lifecycles. It studies tourist arrivals to over 200 destination countries and economies over a 35 year period and applies Butler's parameters to map their lifecycles. Six different lifecycle patterns were identified. Empirical findings from this study echo's Baggio's conceptual notation by showcasing that destination lifecycles seems to follow specific traits commensurate with other destinations to form a typology of networked lifecycles. In other words, we go beyond the single-destination lifecycle paradigm to improvise a new research direction that centers on co-occurrence of destination changes that reflect a certain type of lifecycle. It paves the way by introducing the concept of destination coevolution as an analogy to describe lifecycle reciprocity among a cluster of destinations that undergo a similar evolutionary odyssey.
Original languageEnglish
Article number104232
JournalTourism Management
Publication statusPublished - Apr 2021


  • Butler
  • Lifecycle
  • Destination evolution

Cite this