Do cultural and individual values influence sustainable tourism and pro-environmental behavior? Focusing on Chinese millennials

Keyphrases

• Sustainable Tourism 100%
• Pro-environmental Behavior 100%
• Pro-environmental Attitudes 100%
• Chinese Millennials 100%
• Marketing Strategy 50%
• High Tolerance 50%
• Positive Impact 50%
• Power Distance 50%
• Masculinity 50%
• Collectivism 50%
• Environmental Attitudes 50%
• Tourism Sustainability 50%
• Utilitarian Value 50%
• Large Power 50%
• Intolerance of Uncertainty 50%
• Hedonic-utilitarian 50%
• Five-dimensional Model 50%
• Environmentally Conscious Behavior 50%

Social Sciences

• Pro-Environmental Behavior 100%
• Ecotourism 100%
• Environmental Attitude 100%
• Chinese 100%
• Individual Value 100%
• Millennials 100%
• Cultural Value 100%
• Tourism 33%
• Marketing Strategy 33%
• Collectivism 33%
• Power Distance 33%

Psychology

• Pro-Environmental Behavior 100%
• Individual Value 100%
• Collectivism 50%