Distance-Segmented rural tourists

Liping A. Cai, Mimi Li

Research output: Journal article publicationJournal articleAcademic researchpeer-review

42 Citations (Scopus)


This article uses travel distance to segment rural tourists in a tourist destination in the U.S. Midwest. A distance decay pattern was identified, with more than half of the respondents traveling from a location within 200 miles of the destination. The differences in the socio-demographic, trip-related characteristics, and destination activities of these tourists were examined across distinct distance segments. Among other findings, the study revealed that tourists from within a 50-mile radius participated in most of the activities, and those traveling between 200 and 600 miles made up the majority of business travelers. These two segments also had a higher participation rate in the recreational activities than did the other distance segments. The findings of the study show that simple variables such as distance travel remain viable for destinations, particularly those in the rural area, to understand the tourists for segmentation purpose.
Original languageEnglish
Pages (from-to)751-761
Number of pages11
JournalJournal of Travel and Tourism Marketing
Issue number8
Publication statusPublished - 1 Dec 2009


  • Market segmentation
  • Rural tourists
  • Travel distance

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management
  • Marketing


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